Photographing the People Behind Mitsoh

Recently, I had the chance to photograph the owners of Mitsoh for a magazine feature, and it was one of those assignments that reminded me why I love editorial portrait photography.

If you haven't come across Mitsoh yet, they're an Alberta-based indigenous food company focused on creating high-quality, locally inspired meat/jerky products. Their passion for food, community, and doing things the right way comes through in every conversation. It doesn't take long to realize that the business isn't just about what's on the shelf—it's about the people who built it.

owners of mitsoh in leduc alberta

When I arrived for the shoot, my goal was to shoot in the processing facilities in Leduc, Alberta. Magazine photography is all about telling a story in a single frame, often using locations as a tool. I wanted the images to feel genuine and approachable while still giving them a polished editorial look. The owners were relaxed, easy to work with, and clearly passionate about what they've created, which always makes my job easier.

Rather than forcing stiff poses, we kept things natural and let their personalities come through. Those are almost always the photographs that end up being the strongest. A great portrait should give readers a sense of who someone is before they even start reading the story. I think you can see it in these images.

Assignments like this are one of my favourite parts of being an Edmonton commercial photographer. Every business has its own story, and every entrepreneur has taken a unique path to get where they are today. Being trusted to help tell that story through photography is something I never take for granted and never will.

Thanks to everyone at Mitsoh for making the shoot such an enjoyable experience, and my client for letting me roll with my style. I always appreciate working with people who care deeply about what they do, and I look forward to seeing what comes next for this growing Indigenous-owned company in Alberta.

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Photographing 100 Years of AMA—One Brick at a Time